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Prevacid OTC switch gets $200 million launch effort - Medical ...
18 Nov 2009
Novartis Consumer Health launched OTC Prevacid with a $200 million marketing campaign featuring the tagline: When you've had it with heartburn.
Latest articles from Medical Marketing and Media - http://www.mmm-online.com/ - References

World Pharma News - Novartis launches Prevacid® 24 HR over-the-counter
15 Nov 2009
The same medicine in Prevacid is now available over-the-counter in Prevacid®24HR for the treatment of frequent heartburn. Frequent heartburn is defined as heartburn that occurs two or more days per week. Prevacid®24HR is clinically ...
World Pharma News - http://www.worldpharmanews.com/ - References
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Novartis launches Prevacid®24HR over-the-counter for full 24-hour ...
12 Nov 2009 by insciences  
Prevacid® (lansoprazole)[2] was one of the most prescribed acid reducer brands in the US over the last decade[3] based on IMS Data. The same medicine in Prevacid is now available over-the-counter in Prevacid®24HR for the treatment of ...
Articles - http://insciences.org/articles.php
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Generic and over-the-counter versions of Prevacid ® available ...
19 Nov 2009 by editor3  
(Utica, NY) Upstate New Yorkers who take the brand-name prescription drug Prevacid ® for treating heartburn and acid reflux have a significant opportunity to save by switching to the drug's generic equivalent or over-the-counter (OTC) ...
Oneida County Courier - http://www.oneidacountycourier.com/

Novartis Launches OTC Proton Pump Inhibitor Prevacid ...
12 Nov 2009
United states Industry Pharmaceuticals & healthcare Industry developments.
Pharmaceuticals and Healthcare Insight RSS Feed - http://www.pharmaceuticalsinsight.com/

Novartis bets $200M in ads on OTC Prevacid - FiercePharma
11 Nov 2009 by Tracy Staton  
Novartis is plotting a major advertising campaign to support the launch of its over-the-counter heartburn med Prevacid 24HR. Major as in $200 million worth, the Wall Street Journal reports. The... Read more...
News - http://www.fiercepharma.com/news
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Prevacid 24HR available over-the-counter - MPR
12 Nov 2009
Novartis Consumer Health has launched Prevacid 24HR (lansoprazole 15mg delayed-release capsules), a proton pump inhibitor (PPI), as an over-the-counter (OTC) treatment for frequent heartburn.
Latest articles from MPR - http://www.empr.com/
[ More results from Latest articles from MPR ]

OverTheCounterToday: OTC Prevacid On Shelves In Time For ...
25 Sep 2009 by Dan Schiff  
Novartis says its over-the-counter Prevacid 24HR could be available as early as Nov. 12, according to a two-page advertisement in the Oct. 23 issue of All You magazine.
OverTheCounterToday - http://www.overthecountertoday.com/ - References
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Medicines : Question about Prevacid OTC and solutabs
27 Nov 2009
personally, I would ask dr phillips if you can use the OTC prevacid w/ the bufferbabies and just do that otherwise, you could use the solutabs- you can either 'just' hold it in the inner cheek lining of the baby until it dissolves and ...
InfantReflux.Org Forums - http://www.infantreflux.org/forum/
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Rx to OTC? What Gives? « Take Control of Your Health
30 Nov 2009 by Good Health Coach  
After seeing the ad – “OTC Prevacid will be on shelves before Thanksgiving heartburn” I thought – “What gives? Isn't Prevacid available by prescription only?” To answer this question, I turned to the Internet. ...
Take Control of Your Health - http://takecontrolofyourhealth.wordpress.com/

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