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live from new york: it’s zyrtec guerilla marketing!
16 Apr 2008
a bit of a buzz has been going around the pharma blogosphere about a new marketing campaign for the over the counter allergy medicine (otc) zyrtec. jack friday at pharmagossip has wondered whether it's legal. yes, as john mack, ...
Marketing MBA online program - http://umev.net/

Pharma Marketing Blog: Zyrtec Telephone Pole Ad Campaign: Guerilla ...
16 Apr 2008 by John Mack  
This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar called "a clever guerrilla marketing campaign once reserved for ...
Pharma Marketing Blog - http://pharmamkting.blogspot.com/ - References
[ More results from Pharma Marketing Blog ]

zyrtec'guerilla' flyers spur blog buzz
22 Apr 2008 by admin  
a new guerilla marketing campaign for over-the-counter zyrtec proves one thing: if you want attention in the blogosphere, post a few drug ads on telephone poles. they're flyers designed to appear read more...
News - http://www.fiercepharma.com/news

zyrtec guerilla flyers spur blog buzz
25 Jun 2008 by carwad  
a new guerilla marketing campaign for over-the-counter zyrtec proves one thing: if you want attention in the blogosphere, post a few drug ads on tele 1 vote(s)
Xeeoo Social Bookmarks / Published News - http://www.xeeoo.com/story.php?title=Demonstration_of_P...

guerilla marketing: zyrtec in chicago
20 Apr 2008 by Kevin Ready  
if you call the number, it gives you a 40 second commercial spiel that elaborates on the claim that it will work faster than claritin, and asks you to go to zyrtec.com. the dial-in number is dedicated to the campaign, calling itself the ...
Stop the Bus ( I wanna get off) - http://readyonrails.blogspot.com/

Being Peter Kim: Guerilla allergy marketing - effective?
16 Apr 2008 by Peter Kim  
1-800-4-ZYRTEC Originally uploaded by Pete Kim. Seen on the streets of Boston. Amanda mentioned this on Adrants. Wonder if the pulled tab was a prospect or PR? Cheap. Effective? Calling the number sends you to what's essentially a ...
Being Peter Kim - http://www.beingpeterkim.com/

guerilla pharma-contra.
28 Sep 2005 by pookahchu  
the doc gave me some allergy meds "zyrtec" (on a side note: what is this with the z-meds? are the pharma companies at the end of their "names for baby medicines" book?) for my allergies, with instructions that it might make me sleepy, ...
The Adonis Pages - http://pookahchu.livejournal.com/

guerilla marketing at it's finest
15 Apr 2008 by Razor  
seen around the streets of boston: reads: missing 2 hours. last seen: while waiting for claritin to start working. if found please call: 1-800-4-zyrtec. this is very smart on so many levels.
Razor Creative Blog : A Celebration of Great Ideas - http://razorcreative.blogspot.com/

zyrtec reminder print ad -- is it legal?
16 Apr 2008 by adme88  
ps a post on adrants suggests that this print ad follows on to a guerilla marketing tactic that actually posted flyers on phone poles in boston! i doubt this is a true story — more likely a web 2.0 plant by crafty zyrtec marketers. ...
pharmasavedrugstores - http://pharmasavedrugstores.blogspot.com/
[ More results from pharmasavedrugstores ]

big pharma to boost online marketing. why hr marketers should care.
28 Apr 2008 by HR Marketer  
and speaking of big pharma and the internet, i read an interesting blog posting today titled zyrtec 'guerilla' flyers spur blog buzz that discusses a new guerrilla marketing campaign for over-the-counter zyrtec. ...
hrmarketer.com Blog - http://hrmarketer.blogspot.com/ - References

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