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Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media ...
19 Nov 2009 by Nielsen Wire  
Is the Super Bowl the ultimate marketing ecosystem of paid and earned media? 2010 will be a huge test, as the new reality of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest ...
Nielsen Wire - http://blog.nielsen.com/nielsenwire/ - References

Earned Media for Small Business
4 Dec 2009 by Ben Straley  
We see increasing evidence that earned media is a potential treasure trove for small businesses. It's inexpensive, extremely targeted, and potentially quite effective.Last week we published a few thoughts on how small businesses can ...
Meteor Blog & Newsroom - http://blog.meteorsolutions.com/

Criminal Justice Online: States Send Clear Message to Would-Be ...
11 hours ago by Lieutenant Raymond E. Foster, LAPD (ret.)  
Earned media campaigns alerting drivers to the increased DUI enforcement are conducted at the county level by the Target Zero Traffic Safety Task Forces. The Governors Highway Safety Association (GHSA)® is a nonprofit association ...
Criminal Justice Online - http://criminal-justice-online.blogspot.com/

Calling a truce in the media wars
4 Dec 2009 by John Bottom http://www.baseonegroup.co.uk/beyond  
Earned media. This is the interesting bit. Earned media is also free of charge in terms of money. But it also costs virtually nothing timewise either. How can this be? Well, it is free because you have to earn it first through your ...
B2B Marketing Blog - http://www.b2bm.biz/blog/

Paid Media and Earned Media Defined
30 Nov 2009 by Liz Hawks  
On Defining Silos Liz Hawks is an SVP in Fleishman-Hillard's Kansas City office and is co-chair of the firm's marketing to moms practice group, FH Moms. Her personal blog is View from the Hawks Nest. ...
Jessica Smith - http://jessicaknows.com/ - References

Bought Media will never become Earned Media
1 Dec 2009 by Ian McKee  
It sounds so perfect: you put a "share this" button in a banner ad and suddenly even stodgy, old display media becomes social media. Pay for the impressions and get the viral effect as a bonus. It's the future of advertising! ...
The Power of Influence - http://thepowerofinfluence.typepad.com/the_power_of_influence/

Wiredrive » Blog Archive » Sabbatical, Earned Media Among Top ...
19 Nov 2009 by bsewell  
Brands cannot offer you free time (here, have an extra hour of your life on us), so they need to find a new value exchange, a.k.a. earned media. To reach more autonomous, independent consumers, brands need to generate more authentic ...
Wiredrive - http://www.wiredrive.com/blog/

The Cheeseburger Approach to Media - An International Smoothie
4 Dec 2009 by Sam  
What people are saying about your product in reviews, on their own blogs, on YouTube, in forums and the litany of other personal places where people can express their feelings about a product, company or service. This is earned media. ...
An International Smoothie - http://www.samismail.com/blog/ - References

Where Was I?: Virtual Pep Rally
8 hours ago by Jacki Schechner  
Their view of earned media is that they get to say what they want, whatever they want, and echo it over and over and control the national conversation from above. But they don't control the national conversation from below. ...
Where Was I? - http://www.jackischechner.com/

20/80 split because paid and earned media - Julian Cole - Adspace ...
25 Nov 2009 by Julian Cole  
Paid media is earned media's best friend, They work really well together. I think if you are looking to carve up a digital budget you should put at least 20% aside for paid media to help support the idea/content, this will then drive ...
Adspace Pioneers - http://adspace-pioneers.blogspot.com/ - References
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