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segmentation can decrease brand loyalty
24 Mar 2006 by Jack Yan  
cranky at things that suck notes that there are now 20 types of colgate (a former jy&a client) toothpaste, all fighting for shelf space. but the down side of this is that no one could possibly know what the colgate brand now stands for ...
Jack Yan: the Persuader Blog - http://www.jackyan.com/blog/

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