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 Blog resultsResults 1 - 10 of about 16 for "planning" blogurl:theideavault.blogspot.com/. (0.09 seconds) 
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abandoned ghost town of ideavault
31 Jan 2009 by adam collins, planning  
just a wee note to those who end up here that the party has moved on from ideavault. am using different web ways to archive and share ideas. the frontier has pushed forward. do contact me through linked-in you'd like to get in touch for ...
ideavault - http://theideavault.blogspot.com/

on storytelling
30 Mar 2008 by adam collins, planning  
thou shalt not is soon forgotten, but 'once upon a time' will last forever. philip pullman.
ideavault - http://theideavault.blogspot.com/

challenger brand quote
24 Nov 2006 by adam collins, planning  
"we would have to invent a new category, and exercise the ultimate right of the last born. to be first in what you decide to be, rather than last in what others have decided for you. everyone knows the name of the first man to fly the ...
ideavault - http://theideavault.blogspot.com/

planning = generosity?
17 Oct 2006 by adam collins, planning  
"it is amazing how much you can accomplish if you do not care who gets the credit" harry truman, us president (1945-53) q. should planners be content to be the cheery midwives to brand ideas and let creative teams bask in the flashbulbs ...
ideavault - http://theideavault.blogspot.com/

negative emotions
16 Oct 2006 by adam collins, planning  
peel your average brand onion and you'll find tears of joy. brands traits tend to be described in seventeen shades of positive: upbeat. cheery. optimistic. and becuase nuance is so easily overlooked (so the theory goes) best not make ...
ideavault - http://theideavault.blogspot.com/

planning = collaboration
16 Oct 2006 by adam collins, planning  
planners are almost always the third most important people in any agency, which means we have to know how to collaborate. russell davies.
ideavault - http://theideavault.blogspot.com/

beyond media neutrality
3 Oct 2006 by ideavault  
... about embracing complexity and multi-messaging across the different touchpoints to build to a rich gestalt of brand meaning, albeit orientatied around the same strategic core. faris wonders about the media planning implications here.
ideavault - http://theideavault.blogspot.com/

marketing 2.0 by grant
19 Aug 2006 by adam collins, planning  
9. brand jvs: nike/ipod, levis/ipod, u2/ipod… 10. folksy grassrootsiness: innocent, google 'lucky' button, from 'reality' tv to youtube. john grant see this related post (mccracken) about relevant artisan trends. tags - planning, trends.
ideavault - http://theideavault.blogspot.com/

tipping point visualized
17 Aug 2006 by ideavault  
their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion. note: based off malcolm gladwell's book, the tipping point. via here tags - planning.
ideavault - http://theideavault.blogspot.com/

what do we mean by 'consumer mindset'?
16 Aug 2006 by ideavault  
we don't see things as they are, we see them as we are. anais nin tags - planning.
ideavault - http://theideavault.blogspot.com/

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