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| Blog results | Results 1 - 10 of about 14 for "brands" blogurl:theideavault.blogspot.com/. (0.11 seconds) |
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| 16 Oct 2006 by adam collins, planning brands traits tend to be described in seventeen shades of positive: upbeat. cheery. optimistic. and becuase nuance is so easily overlooked (so the theory goes) best not make any bones about it : up for anything. glass half full. ... ideavault - http://theideavault.blogspot.com/ |
| 6 Oct 2006 by ideavault don't be afraid to show shortcomings. "i always tell prospective clients about the chinks in our armor. i have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence. ... ideavault - http://theideavault.blogspot.com/ |
| 3 Oct 2006 by ideavault john grant on cars. if they are a public statement about your individual identity, do we have any brands to choose from? (that goes for beer brands too) ideavault - http://theideavault.blogspot.com/ |
| 30 Jul 2006 by ideavault great brands are loyal to people's stories : "brand is not name recognition, brand is not even positive attributes. brand is something very specific that the consumer produces. the advertiser doesn't and can't and shouldn't. ... ideavault - http://theideavault.blogspot.com/ |
| 19 Jul 2006 by ideavault 3. you can't divorce the medium from the message 4. do good work, the money will follow 5. hold everyone/client to the same standard 6. you can tell from the work if people enjoyed making it 7.brands that influence culture sell more ... ideavault - http://theideavault.blogspot.com/ |
| 9 Jun 2006 by ideavault or, more importantly, “what should we let customers do?” this is the real question for brands. digital allows brands to be relevant enablers – letting customers do things in a way that makes sense for the brand and to the customer. " ... ideavault - http://theideavault.blogspot.com/ |
| 5 Jun 2006 by ideavault douglas b. holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. holt warns that icons can't be built through conventional branding ... ideavault - http://theideavault.blogspot.com/ |
| 18 May 2006 by ideavault many of their reports have been comissioned by brands with the proviso that they are allowed into the public domain. some examples : happy homes - what makes a good home? the noughties - the decade of diversity ... ideavault - http://theideavault.blogspot.com/ |
| 4 May 2006 by ideavault in our very developed modern society i think brands can be meaningful at all levels in m's famous pyramid. (see also post below on basic human drivers.) ideavault - http://theideavault.blogspot.com/ |
| 4 May 2006 by ideavault in our very developed modern society it's obvious that brands can be meaningful at all levels in m's famous pyramid. (see also post below for list of related basic human drivers.) ideavault - http://theideavault.blogspot.com/ |
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