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 Blog resultsResults 1 - 4 of about 4 for "Marketing" blogurl:data-driven.blogspot.com. (0.16 seconds) 
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Customer Analytics and Decision Management: Attrition in Banking ...
2 Jan 2007 by Trevor Rubel  
In 2006 attrition programs started to creep into the marketing budgets of our clients. In 2007, armed with a new game plan to systematically understand and address attrition drivers I expect Attrition/Retention initiatives to be a ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/ - References

webinar on building brand loyalty
1 Nov 2006 by Trevor Rubel  
gathering customer insight from all your data sources, structured data, as well as text; tailoring marketing programs, service packages and products to respond to new found customer insight; building predictive models and strategies to ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/

think customers: the 1to1 blog
2 Oct 2006 by Trevor Rubel  
the art and science of brand marketing may truly be knowing when a brand is stretched beyond its ability to deliver on it's promises and balancing that with creating so many brands that the consumer can't develop a relationship with any ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/

what makes predictive analytics work
12 Sep 2006 by Trevor Rubel  
in fact it is, and maybe doubly so for predictive analytics and decision management because the whole goal of an analytics solution is the tell operations (marketing, sales, customer service, collections, etc...) the right decision and ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/

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