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what makes predictive analytics work
12 Sep 2006 by Trevor Rubel  
in fact it is, and maybe doubly so for predictive analytics and decision management because the whole goal of an analytics solution is the tell operations (marketing, sales, customer service, collections, etc...) the right decision and ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/

scores only work if you use them
1 Sep 2006 by Trevor Rubel  
the case study below is based on work don davey, director of collections and recovery solutions at intelligent results has done and illustrates what i'm talking about. for the first half of the example don uses a very simple strategy ...
Customer Analytics and Decision Management - http://data-driven.blogspot.com/

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